An aesthetical judgement does not demand everybody’s agreement, it only invites to such an agreement. In quantity those judgements are single judgements, not common judgements. But aesthetic judgement differs from the judgement of recognition.Īesthetic judgement is neither private nor common. “Taste” in philosophical sense is defined as “ capability to judge about beauty”.Ī judgement of taste is, like every judgement, a judgement of quality, quantity, relation and modality. “It is natural for us to seek a standard of taste a rule by which the various sentiments of men may be reconciled at least a decision, afforded, confirming one sentiment, and condemning another” He tried to give evidence to the thesis that one can argue about taste in a philosophical way. Influenced by John Locke, the English philosopher David Hume used the English term ‘ perception’ in his book the standard of taste in 1748.īut he still believed it would be possible to develop rational argumentations within the perception. Said Leonardo da Vinci in the 15th century. Plato and Aristotle had dealt with perception long before in relation with philosophical research about semiotics.Īll our knowledge is building on perception” perception.īaumgarten was neither the first nor the only one who tried to set up a science of sensual perception. In the first paragraph Baumgarten defined “aesthetica”:Īeasthetica (theoria liberalium artium, gnoseologia inferior, ars pulchre cogitandi, ars analogi rationis,) est scientia cognitionis sensitivae.Īesthetics is the science of sensual perception. 624 pages in two issues, 904 paragraphs, logically connected. Following academic rules of that time he wrote in Latin, using many Greek words. The term “aesthetics” was introduced in our languages in 1750, when the German philosopher Alexander Gottlieb Baumgarten wrote a book with the title “aesthetica”. αισδεσισ, perception, sensation) philosophical discipline dealing with beauty,īibliographical Institut & F.A. DefinitionĪesthetic, philosophy of the arts, gr. This article will give you a short introduction to aestethics.Īs graphic designers and lectures of visual communication we use the pretentious and misleading word ‘aesthetic’ but maybe we should replace it by sensual perception. As the aesthetic aspect of graphic design is becoming more and more important in customers’ decisions, there is an increasing need of tools able to express and preserve the styling intent during the product development cycle, while offering an interaction with the user much more adherent to his mentality.
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